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YMCA – The Strong Kids & Families Campaign

FOR IMMEDIATE RELEASE Contact: Jim Grosso
Scottsdale/PV YMCA (480) 951-9622

SCOTTSDALE/PARADISE VALLEY FAMILY YMCA KICKS OFF 2011
STRONG KIDS & FAMILIES CAMPAIGN

Eight-Week Fund-Raising Effort has $195,000 Goal to Benefit Children, Families Needing Financial Support to Participate in Variety of YMCA Programs

SCOTTSDALE – “Enriching Lives……One Smile at a Time” is the theme for the Scottsdale/Paradise Valley YMCA’s 2011 Strong Kids & Families Campaign that was launched last week at the Virginia G. Piper Branch located at 6869 E. Shea Blvd.
Running through the month of April, the Strong Kids & Families Campaign hopes to raise a total of $195,000 to deliver on the YMCA’s promise that no one be denied the benefit of membership or program participation due to personal financial hardship, said Ian Basey, chairman of the 2011 fund-raising effort.

“The Strong Kids & Families Campaign is one of our most important annual initiatives,” Basey said, “because the YMCA has traditionally been a pillar of strength during tough economic times by providing kids and families second chances when other clubs or programs might turn them away. In these challenging economic times, the requests for assistance are greater than ever, and for that reason, we are putting a high priority of meeting our $195,000 goal.”

During 2010 the Strong Kids & Families Campaign provided assistance to more than 350 families who would not have been able to participate in various YMCA programs without financial assistance.

Basey pointed to the YMCA’s mission statement of helping people grow in spirit, mind and body through activities and programs that take place in an environment that emphasizes core values of caring, honesty, respect and responsibility. “We conduct this campaign every year to help make it possible for every boy, girl and family to experience those values. No one is ever turned away from the YMCA because of the inability to pay fees,” he said.

Donations and pledges – which are being accepted from individuals and local businesses and corporations – support a wide range of initiatives.

SCOTTSDALE/PARADISE VALLEY YMCA LAUNCHES STRONG KIDS & FAMILIES CAMPAIGN
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Basey cited several examples of how the community’s generosity can impact deserving people’s lives, including:

  • $40 can provide one session of enrichment opportunities for a child;
  • $60 can provide a child eight weeks of swimming lessons;
  • $75 allows a child to participate in YMCA Youth Sports;
  • $120 sends a child to Summer Day Camp for one week;
  • $200 sponsors one annual Teen YMCA Membership;
  • $250 provides one month of part-day preschool for a deserving child;
  • $300 gives a child before and after-school child care for two months, or sends a teenager to a week-long “Anytown” camp to experience leadership skills and diversity appreciation;
  • $550 sends a child to a week-long camp;
  • $800 sends a child to Youth Summer Day Camp for the entire summer;
  • $1,000 provides a child an entire semester of before or after school care;
  • $1,500 sponsors an eight-week session for a troubled teen to take part in social skill development, tutoring, and college readiness classes;
  • $2,500 enables an at-risk teen to complete their GED and pursue a career path through the Las Artes de Maricopa Program.

Jim Grosso, operations executive director of the Scottsdale/Paradise Valley YMCA, said that dollars raised from the Strong Kids & Families campaign also support several ongoing programs, including Family Wellness and Youth Development.

“Through partnerships with local hospitals, our Family Wellness Program goes beyond focusing on traditional exercise for youth and families by teaching nutrition and encouraging parental involvement and other practices to help children lead a healthier life,” Grosso said. “Offered at no charge, this program teaches valuable age appropriate exercise, nutrition and active lifestyles.”

Youth Development programs provide teenagers with positive role models, healthy alternatives to “hanging out,” and monthly adventure outings, teen concerts and after-school clubs that provide nurturing, friendly and active-based environments where teens of all backgrounds can succeed, Grosso said.

Contributions to the Strong Kids & Families Campaign can be made by calling the branch at (480) 951-9622 or going to website listing goes here:

YMCA – The Strong Kids & Families Campaign